They are completely customer-centric, and their goal is to win the support of customers for their products. It helps in easing the selling process they understand the customer wants and needs and try to serve them basis that to capture the market and get customer satisfaction. The key tools of marketing are communication and advertisement/promotions. Marketing contributes to increased business transactions, sales, and profitability. For any business to be successful, marketing is the key it plays a critical role in developing public awareness, customer attention and helps to build customer relationships and trust. The ultimate goal is to attract customers and launch the products and services in the market. It starts from planning for pricing the products/services, promoting it, and the distribution channels. Marketing is the process of promoting products or services. They manage both working capital needs, which are short-term, and also utilize funds for long-term business projects. Funds are always used for short-term and long-term business goals. The funds are utilized in business operations to maximize revenue and returns. In business, finance predominantly deals with both sourcing and utilization of funds. Managing money for operational activities of the government, planning for social programs for the people, etc.
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